The Fish Lane concept was created by drawing on a number of key start point elements, and applying a lateral thinking mindmap approach to concept development. These elements included the social history of Fish Lane as a light industry site. In particular the Aerated Water Bottle Factory and the Fish Lane Steam Laundry that had been situated in this laneway. We also responded to the name itself - Fish Lane. Drawing on connections made through the laterally thinking process. 

key conceptual elements teased out through this process were:

water - aerated water bottle factory, steam laundry and fish  

flow - work flow, water flow, mechanical flow, process flow

transition/Interchange - from one state or raw material to another - equally within the site this captures the movement from one space/street to another 

transmission/communication - product exists beyond the site, fish schools are bio-systems of communication

multiplies acting in unison - as a whole/integrated system - manufacturing systems discreet but integrated parts, fish schools organic system. 

The site and artwork are a convergence of these ideas.